Quality content, dynamic solutions and a flexible team that is able to "walk" even in technological and professional topics. We have been cooperating with the PR agency Trumpeter for the second year and in the very first year of the campaign we have achieved a 16 times increase in gross rating point and an almost 3 times increase in media value thanks to media outputs. Therefore, in the second year, we expanded the topics of corporate communication to individual product divisions in order to gain an edge and more space in the media for educational campaigns as a global market leader in the field of specialty chemicals.