ORESI KITCHENS ARE STABLE AND WELL-KNOWN BRAND IN THE FIELD OF KITCHEN MANUFACTURERS. IT IS ONE OF THE ESTABLISHED BRANDS ON THE MARKET, FOCUSING ON A WIDE TARGET GROUP, WHICH COVERS THE COMPLETE MIDDLE CLASS.

WITH ITS SALES NETWORK AND PRODUCT PORTFOLIO, THE ORESI BRAND IS ONE OF THE STRONGEST COMPANIES IN THIS SEGMENT IN SLOVAKIA. INSUFFICIENT KNOWLEDGE OF THIS FACT DETERMINED THE BASIC OBJECTIVE OF THE COMMUNICATION: INCREASE THE KNOWLEDGE OF THE ORESI BRAND AS ONE OF THE LEADERS IN THE MARKET OF KITCHEN LINE MANUFACTURERS AND SELLERS. THE SECONDARY REQUIREMENT WAS REGULARLY COMMUNICATING NEWS AND CREATING A BRAND AS AN INNOVATOR.

WE HAVE BUILT THE PR STRATEGY ON THREE POINTS. BASED ON THE COMMUNICATION TARGET, WE SET UP A SUITABLE MEDIALIST WITH THE CLIENT. WE HAVE CHOOSED RELEVANT MEDIA THAT HAVE ALLOWED TO ACHIEVE NOT ONLY HIGH REACH, BUT ALSO A SUFFICIENT REGULAR NUMBER OF INTERESTING OUTPUTS. HOW WE USED STANDARD MEDIA LOBBING AS A PR FORM. IT IS THE MOST DEMANDING WAY, BUT ALLOWS US TO CREATE THE RECOMMENDED NATIVE CONTENT THAT INCREASES THE PERCEPTION OF THE BRAND AND ITS PRODUCTS. WITH RESPECT TO NEWS AND PANDEMY THE STRUCTURE OF THEMES WAS CHANGING DURING THE YEAR, BUT ITS BASIC PRINCIPLES HAVE BEEN KEPT - TO CREATE CONTENT WITH A FOCUS ON THE CONNECTION OF THE BRAND AS A MARKET LEADERSHIP.

WE PRIMARALLY FOCUSED ON PRODUCT COMMUNICATION. WE HAD A SUFFICIENT OF TEXT AND IMAGE MATERIALS FOR QUALITY PRODUCT SOLUTIONS. A DEEP ANALYSIS OF THE BENEFITS OF THE KITCHEN LINES OR THE SERVICES PROVIDED HOW ENABLED US FOR THE REGULAR CREATION OF NEW THEMES, TEXTS AND ARTICLES. ALSO THE COMPANY'S SYSTEM INNOVATIONS (ORESI 3D REALITY) IN CONNECTION WITH OUR CREATIVE SOLUTIONS CREATED OPPORTUNITIES FOR THE IMPLEMENTATION OF INTERESTING PRESS CONFERENCES AND LAUNCHES. DURING PANDEMY, WE HAD TO COMMUNICATE AND FASTLY COMMUNICATE CHANGES IN OPERATION AND SALES FORM. IN THE NON-BRAND FORM OF COMMUNICATION, WE HAVE CREATED A SEPARATE KITCHEN WB-BLOG FOR LIFE, ON WHICH LIFESTYLE CONTENT WITH PRELINES CAN BE PLACED ON A CORPORATE PAGE.

WE ALWAYS TRY TO BASE ON BASIC FACTORS WHEN PREPARING THE DESIGN OF TOPICS AND ARTICLES. THEY MUST PRESENT THE AGREED CONTENT ELEMENTS WITH THE CLIENT, BUT AT THE SAME TIME THEY MUST BE SUFFICIENTLY INTERESTING FOR USE IN THE MEDIA. THE STRONG BENEFITS OF THE ORESI BRAND WE TRYED TO SWITCH WITH CURRENT TOPICS AND ALSO WITH JOURNALISTIC REQUIREMENTS. WE HAVE ADDED QUALITY PRESENTATION MATERIALS WITH VIDEO RECORDINGS.

WE WILL CHOOSE TWO LONG TIME-PERIODS FOR THE ILLUSTRATION OF RESULTS - YEAR 2019 (PERIOD BEFORE COOPERATION) AND YEAR 2020 (PERIOD OF COOPERATION). IN THE COMPARISON, WE WILL INCLUDE GRAPHS WHICH, IN PROGRESS, WILL PRESENT THE DEVELOPMENT OF THE NUMBER OF MEDIA MESSAGES IN TIME, AVE DEVELOPMENT (TED MEDIA VALUE OF OUTPUTS) AND GRP DEVELOPMENT (TED GROSS RAITING POINT, VALUE VALUES).